Insider Learning Network | CRM

Check back on Thursday, May 16, 12-12:20pm ET, for "Sealed Air Corp. Adopts SAP CRM Strategy to Keep Pace with Changing Market," by Sealed Air Corp’s Rajesh Mahajan.

More on SAP CRM from SAPinsider and Insider Learning Network:

Dr. Bjarne Berg on BI and mobile platforms (video)
Honeywell Automation and Control Solutions on SAP Web Channel 7.0 (video)
SAP’s Terence Chesire on SAP Customer On-Demand
Lubrizol case study: Taking CRM to the Next Level with a Mobile App

Related Resources - E-commerce

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Articles

Why a Traditional Siloed CRM Approach Is Doomed: 6 New Core Competencies for Delivering the Total Customer Experience

by Volker Hildebrand and Vinay Iyer, SAP
SAPinsider - 2010 (Volume 11), January (Issue 1)

Customers are more empowered and demanding than ever before, requiring companies to re-vamp their CRM strategy. Learn how you can manage the customer experience effectively by applying the new customer engagement model and leveraging social media channels, mobile applications, Web channels, and more.

Quickly Identify and Respond to Profitable Opportunities: 3 Keys to Success for Retailers

by Verlin Youd and Richard Murray, SAP
SAPinsider - 2009 (Volume 10), July (Issue 3)

To continue drawing buyers into their stores, retailers need to resist the urge to simply cut prices and push promotions blindly to all shoppers. Uncover the three steps retailers must take to identify the most profitable opportunities and then capitalize on them.

How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points

by Volker Hilderbrand and Pekka Porkka, SAP
SAPinsider - 2009 (Volume 10), January (Issue 1)

Customers want to interact with their product and service providers in myriad ways — through online, email, phone, text, and face-to-face channels, among others. So how can companies meet these customer expectations while keeping costs down?