Broadcasting Live from SAPPHIRE NOW
Related Resources - E-commerce
Why a Traditional Siloed CRM Approach Is Doomed: 6 New Core Competencies for Delivering the Total Customer Experience
by Volker Hildebrand and Vinay Iyer, SAP
SAPinsider - 2010 (Volume 11), January (Issue 1)
Customers are more empowered and demanding than ever before, requiring companies to re-vamp their CRM strategy. Learn how you can manage the customer experience effectively by applying the new customer engagement model and leveraging social media channels, mobile applications, Web channels, and more.
by Verlin Youd and Richard Murray, SAP
SAPinsider - 2009 (Volume 10), July (Issue 3)
To continue drawing buyers into their stores, retailers need to resist the urge to simply cut prices and push promotions blindly to all shoppers. Uncover the three steps retailers must take to identify the most profitable opportunities and then capitalize on them.
How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points
by Volker Hilderbrand and Pekka Porkka, SAP
SAPinsider - 2009 (Volume 10), January (Issue 1)
Customers want to interact with their product and service providers in myriad ways — through online, email, phone, text, and face-to-face channels, among others. So how can companies meet these customer expectations while keeping costs down?