by Lenore Johnson, Rebecca Newell, Bil Khan, and Kishore Bhamidipati, SAP
SAPinsider - 2011 (Volume 12), October (Issue 4)

A recurring theme for companies these days is to do more with less. In this primer, you'll learn about SAP's solution extensions — solutions sourced from third parties that provide their own unique benefits and also closely integrate with SAP solutions and key business processes. These offerings allow companies to build on current IT investments, enabling them to create even more competitive, compelling, and holistic solutions.

by Marek Andrzejczak, Senior SAP Consultant
CRM Expert - Volume 7 (2011), Update 7

Understand the basic process behind managing newsletters and different IT approaches supporting this process. Learn how to directly integrate newsletter management with SAP CRM 6.0 and 7.0, the limitations of this method, and how to use customization to overcome these issues.

by John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP, and Bill Pritchett, Senior Business Process Engineer, Dow Corning Corporation
CRM Expert - Volume 7 (2011), Update 6

When you send outbound email campaigns using SAP CRM marketing, you can personalize the content for each user. Contacts will receive an email that contains their name, title, and other information you want to tailor specifically for each recipient. Similarly, when composing emails and Web chats in the SAP CRM interaction center, agents can also dynamically personalize the content of each email or Web chat message.

by Sandeep Parameswaran, Senior Consultant SAP CRM, ecenta America
CRM Expert - Volume 7 (2011), Update 2

Learn how to define a personalized file structure and create an output file with customer data from a marketing campaign. You can then export this file to a third-party system that contacts your business partners.

by Srinivasa (Srini) Munagavalasa, Project Management Professional
CRM Expert - Volume 7 (2011), Update 2

Portal registration is a function of SAP CRM partner channel management that can help enterprises automate their partner registration process for applications such as leads, opportunities, customer accounts, contacts, quotes, and marketing development funds. However, you need to control the information your partners can access. Learn how to accomplish this by granting your partner access to a partner portal, which allows channel partner users to log in to your SAP CRM applications through a link from your company’s Web site. Partner users can only see the data that you make available to them and can only manipulate data if you give them the appropriate user permissions.

by Marek Andrzejczak, Senior SAP Consultant, BCC Poland
CRM Expert - Volume 6 (2010), Update 10

Have you struggled with preparing segmentation filters so that it’s as easy as possible for the end users to apply them in segment builder? Have you ever noticed that there are too many AND/OR operators needed to build your final target groups? If so, then you will find the filter conditions functionality described in this tip useful.

by Tobias Scheele, Senior Consultant and Project Manager, ecenta AG, and Henning Dürholt, Product Manager, SAP CRM, SAP
CRM Expert - Volume 6 (2010), Update 9

A quick and easy-to-understand guide to the connection between the analysis process designer, SAP NetWeaver Business Warehouse, and SAP CRM.

by Bill Pritchett, Senior Business Process Engineer, Dow Corning Corporation
CRM Expert - Volume 6 (2010), Update 8

When you use SAP CRM Marketing to send an email marketing campaign, you should provide recipients with a way to view the content from a Web page. This allows your contacts to read the content of your campaign if their mail reader was unable to open the HMTL content they received.

by Matt Mantooth, Education Consultant in the SAP CRM, SAP NetWeaver Administration, SAP ECC, and SAP NetWeaver BW Curriculum, SAP
CRM Expert - Volume 6 (2010), Update 7

Discover how to facilitate a simple automated campaign for campaign enrollment. In this example, a sample third-party marketing company handles email delivery and response handling.

by Dietmar Bohn, Dr. Ralf E. Strauss, Dominik Feiden, Param Kahlon, and Dr. Tim Bolte, SAP
SAPinsider - 2010 (Volume 11), January (Issue 1)

With 2009 behind them, SAP customers have questions on how to pick up the pieces of the economic recession and proceed with a solid, customer-facing strategy. Find the answers in this panel discussion from five leading CRM executives at SAP.