by Timo Wagenblatt, SAP AG
SAPinsider - 2011 (Volume 12), July (Issue 3)

The expense of promotions represents the second highest single line item in the corporate budget, after the cost of goods. So ensuring that this money is spent effectively is no small concern for CIOs. To help consumer companies seeking to take the guesswork out of promotion planning and move to a more data-driven decision-making process, this article takes a close look at SAP Trade Promotion Optimization, a new solution developed to help maximize the return on trade promotion.

by Michael Debevec, President, Debevec Consulting, Inc.
CRM Expert - Volume 3 (2007), Issue 4 (May)

Learn about SAP CRM Trade Promotion Management (TPM). Find out what the TPM solution landscape looks like, the components of TPM, how it affects order execution, and how can you tie actual shipments back to your original promotional plans.

by Michael Debevec, President, Debevec Consulting, Inc.
CRM Expert - Volume 2 (2006), Issue 9 (November)

Learn how mySAP CRM Trade Promotion Management uses the data within buying patterns to distribute the predicted promotional volume. Then find out why the system might override a default buying pattern and what you can do to avoid this.

by David Glessner, Director, mySAP CRM Solution Management, SAP Labs
CRM Expert - Volume 1 (2005), Issue 2 (November)

Discover the enhancements offered in mySAP CRM 2005, which SAP expects to release by the end of the year. Also find out what is involved with an upgrade to mySAP CRM 2005, whether you are new to SAP CRM or you use SAP CRM 2.x, SAP CRM 3.x, or SAP CRM 4.x.