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Related Resources - Trade Promotion Management

Articles
by Timo Wagenblatt, SAP AG
SAPinsider - 2011 (Volume 12), July (Issue 3)


The expense of promotions represents the second highest single line item in the corporate budget, after the cost of goods. So ensuring that this money is spent effectively is no small concern for CIOs. To help consumer companies seeking to take the guesswork out of promotion planning and move to a more data-driven decision-making process, this article takes a close look at SAP Trade Promotion Optimization, a new solution developed to help maximize the return on trade promotion.
by Michael Debevec, President, Debevec Consulting, Inc.
CRM Expert - Volume 3 (2007), Issue 4 (May)


Learn about SAP CRM Trade Promotion Management (TPM). Find out what the TPM solution landscape looks like, the components of TPM, how it affects order execution, and how can you tie actual shipments back to your original promotional plans.
by Michael Debevec, President, Debevec Consulting, Inc.
CRM Expert - Volume 2 (2006), Issue 9 (November)


Learn how mySAP CRM Trade Promotion Management uses the data within buying patterns to distribute the predicted promotional volume. Then find out why the system might override a default buying pattern and what you can do to avoid this.
by David Glessner, Director, mySAP CRM Solution Management, SAP Labs
CRM Expert - Volume 1 (2005), Issue 2 (November)


Discover the enhancements offered in mySAP CRM 2005, which SAP expects to release by the end of the year. Also find out what is involved with an upgrade to mySAP CRM 2005, whether you are new to SAP CRM or you use SAP CRM 2.x, SAP CRM 3.x, or SAP CRM 4.x.
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This practical guide to demand management teaches you the ins

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Discover what Gartner has to say about data quality tools and why it places SAP as a leader in its latest Magic Quadrant for Data Quality Tools. This paper also provides practical guidance about how

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The goal of most IT solutions is to streamline business processes and make users more productive. And the point where that occurs is the user interface. As mobile solutions find their way into the ...

You’re doing business in the era of Big Data, yet the chances are high that your company isn’t equipped to deliver real-time access to the insights that you need. In fact, fewer than 10% of companies

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Do you have questions about whether EWM is right for your company? Perhaps you wonder about the internal resource requirements for an EWM implementation.

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Blogs
By Amy Thistle on January 15, 2013
This CRM tip comes courtesy of Bhanu Sistla, Deloitte, who is speaking at our CRM 2013 event, March 5-8 in Las Vegas, NV! Steps to Call Back-End RFC Using Java Connector (SAP JCo) 1. Create a Custom More...
By Amy Thistle on April 25, 2012
Hello from CRM 2012 in Praha, aka the City of Spires. During jumpstart day yesterday we saw about 200 of our conference attendees get up to speed on CRM functionality and what every CRM customer need More...
By Amy Thistle on February 16, 2012
This CRM tip comes courtesy of Lorena Gilbert of PwC, who is speaking at our CRM 2012 event, March 19-22 in Orlando, FL! Key challenges for marketing and sales•Poor alignment with Sales  Differ More...
By Amy Thistle on January 26, 2012
This CRM tip comes courtesy of Rahul Iyer of SAP, who is speaking at our CRM 2012 event, March 19-22 in Orlando, FL! Dos: Identify End to End Business Process Owner - The central point-of-contact fo More...
By Amy Thistle on August 29, 2011
Find yourself sifting through the mobility options for your Sales & Service teams? Here is an overview of just 3 of the many solutions covered in the presentation “A Step-By-Step Guide to Eval More...
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