by Thomas Ohnemus and Richard Howells, SAP
SAPinsider - 2011 (Volume 12), July (Issue 3)

Despite the best intentions, silos remain in many organizations that fail to see a direct path to collaboration. But the right IT systems, when used effectively, can extend collaboration out to suppliers, customers, and partners, integrating all processes from idea to delivery. In this Q&A, SAP executives Thomas Ohnemus and Richard Howells discuss the idea-to-delivery model and why it’s so important for SAP customers.

by Ganesh Hegde, SAP
SAPinsider - 2011 (Volume 12), July (Issue 3)

End-to-end traceability is essential to protect a manufacturer's brand, customers, and customer relationships, as well as to increase profit margin. But why do so many manufacturers today struggle to ensure traceability at a high level? This article explores the drivers and challenges around traceability and how SAP solutions can help.

by Nadine Huelsen, SAP AG
SAPinsider - 2011 (Volume 12), July (Issue 3)

The world expects product innovation, and that means companies need to take a holistic approach to product lifecycle management. This article explores six best practices to help product development and project management line-of-business owners succeed. Plus, readers can learn how the new SAP Product Lifecycle Management 7.01 release helps businesses achieve brand excellence.

by Suzanne Miglucci and Rebecca Hughes, SAP
SAPinsider - 2011 (Volume 12), July (Issue 3)

For procurement departments, where budgets can be constrained even when the economy is not in turmoil, lessons learned from those companies that survived the recalcitrant economy are invaluable. Uncover the top four tactics that best-in-class performers employ to elevate procurement proficiencies, along with the metrics they use to measure their success.

by Timo Wagenblatt, SAP AG
SAPinsider - 2011 (Volume 12), July (Issue 3)

The expense of promotions represents the second highest single line item in the corporate budget, after the cost of goods. So ensuring that this money is spent effectively is no small concern for CIOs. To help consumer companies seeking to take the guesswork out of promotion planning and move to a more data-driven decision-making process, this article takes a close look at SAP Trade Promotion Optimization, a new solution developed to help maximize the return on trade promotion.