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How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points

SAPinsider
Volker Hilderbrand and Pekka Porkka, SAP
Dec 27, 2009
Customers want to interact with their product and service providers in myriad ways — through online, email, phone, text, and face-to-face channels, among others. So how can companies meet these customer expectations while keeping costs down?
Customers want to interact with their product and service providers in myriad ways — through online, email, phone, text, and face-to-face channels, among others. So how can companies meet these customer expectations while keeping costs down?
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