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CRM Expert

mySAP CRM Partner Channel Management: Channel Partners Extend a Brand Owner’s Reach to End Customers

CRM Expert
Birgit Starmanns, Vice President, CRM Product Management, SAP Labs
Partner Channel Management allows companies to manage their indirect sales channel, which are their channel partners. Find out how brand owners can develop and manage these partner relationships through the partner life cycle, and how they can improve collaboration with their channel partners across marketing, sales, and service processes. Examine how partner and channel analytics provide channel partners with their own data, and allow brand owners to evaluate their partners’ performance.
Partner Channel Management allows companies to manage their indirect sales channel, which are their channel partners. Find out how brand owners can develop and manage these partner relationships through the partner life cycle, and how they can improve collaboration with their channel partners across marketing, sales, and service processes. Examine how partner and channel analytics provide channel partners with their own data, and allow brand owners to evaluate their partners’ performance.
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