Ask CRM expert Bill Pritchett of Dow Corning your questions about SAP CRM and email marketing campaigns in an exclusive, moderated forum hosted here in the CRM Forum on Wednesday, March 16, noon to 1 pm ET. 

Bill will be available to answer your specific questions about busing SAP CRM to drive successful email marketing. Post your questions about SAP CRM support for managing deduplication, bouncebacks, and subscriptions; setting target groups using filters and marketing attributes; and designing multi-language campaigns.

To post your question, please first log in to Insider Learning Network. 

For more on the topic, see this tip from one of Bill's CRM Expert articles on processing sales leads with SAP CRM.

Have a question now? Insider Learning Network members can post advance questions for Bill today. Simply select "Post Reply" and enter your question below.  Then join Bill here on March 16, noon to 1 pm ET.

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Good afternoon, everyone, and welcome to our web Q&A.  I'm hoping we can answer some of your questions about marketing over the course of the next hour.

You build the target group using a transaction called the segment builder.  Within the segment builder, you drag filters into an area called the profile set.  This is how you select the members of your target group.  A profile set might include all the contacts in a given country, for example, or all the contacts who have a specific language as their correspondence language. 

A reader asked me in advance of this chat whether CRM’s multi-language functionality lets you track how an email did in “Language A” compared to “Language B”. Can that be done, and if so, what functions do you use? 

Mar 16, 2011 -- 12:09PM, Allison wrote:

A reader asked me in advance of this chat whether CRM’s multi-language functionality lets you track how an email did in “Language A” compared to “Language B”. Can that be done, and if so, what functions do you use? 

SAP CRM handles multi-language camapigns quite well.  You can send a campaign in multiple languages by translating your mail form before sending it.  The system will then match each contact's language to the languages available within the form and send the approach language to each recipient.  When you send the campaign in multiple languages, however, the tracking is combined under a single campaign.