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class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" first="false" last="true" element_content=""][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" first="true"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" content_align="left" size="2" font_size="" animated_font_size="" line_height="" letter_spacing="" margin_top="" margin_bottom="" margin_top_mobile="" margin_bottom_mobile="" text_color="" animated_text_color="" highlight_color="" style_type="default" sep_color=""] How To Effectively Use Social Media For MLM - Podcast Transcript [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Hey, this is Paul Koutras back with another episode of New Breed MLM Radio. We are on episode 9, and today we're going to talk about how to use social media for MLM. This is something that gets a lot of people really confused. It kind of hangs up a lot of beginners as well as long time reps. Should they be using social media or shouldn't they. If so how do they do it? So let's talk about these things and break it all down for you. Okay, I'm just gonna rip the band-aid off here, and I'm just gonna say it. The vast majority of network marketers using social media are doing it wrong. I'm gonna say it again. Most network marketers using social media are doing it all wrong. The reason I say that is because most are just spamming day in, day out. Spam, spam, spam. It's all company graphics, pictures of their products, in everybody's faces. The rest of the people that aren't doing that, they're just basically yelling random things at their audience. It's pretty much like if you're gonna walk down a busy street and just start shouting and yelling “I have the best business, check it out. Want to see what I have you? You’ve just got to join. You don't want to miss this!” And while that sounds funny and ludicrous, at the same time that's what most people do most people on Facebook, Twitter, Instagram, LinkedIn, you name the platform... They are guilty of doing it, and you know what, I was guilty of doing it in the beginning as well! The thing is nobody really cares about you, what you have for products, or your opportunity, not in the beginning. They don't really know how good it is and you're not giving them the chance to learn about it. You'll have to do it right, and if you do it right, you’ll get plenty of people that will be interested. So let's talk about this, let's start by looking at the purpose of social media for MLM. A lot of people get confused and they're probably asking “If I shouldn't be blatantly promoting my stuff, then what's the point of being there?” The point is to develop trust and a relationship to build on. They need to know you, they need to like you, and they need to trust you before they're willing to do anything. Let's go back to that example when you're in the busy street yelling at everyone. Now, what if you change that a little bit, try to get a little more personal and we walked up to random people saying, “Hey, we don't know each other but let me tell you about my business. I've got these amazing products. Do you want to join my business? We’re changing everything for people, giving them financial freedom. Are you ready?” Now, same thing, it's still sounds funny right? The reason being, they don't know you. There's no rapport. If you wanted to do it the right way, you have to build a little bit of a relationship. They need to know who you are, get to know each other a little bit, right. If this was a real scenario, person to person, you might build a little bit of rapport, build a genuine friendship, take a business card and then follow up later on. I think we can agree there's a lot of non-business people that are using social media. On all sorts of different platforms, and a lot of them do it really well. They're comfortable with the platform, they know all the ins and outs, and they can use it effectively for talking to friends or people in public groups. They engage, interact, build relationships, and are social. But when it comes to business everything's different. Why? Just like most people, when I went online with my businesses I had no idea how this stuff worked. If somebody had asked me “Do you know what a funnel is?” I would have had no idea, and just given them a blank stare. I soon realised that there was a lot of pieces to this, a lot of stuff that I wasn't aware of and how it fit together. This took time to understand and most people aren't even aware that it's there, and they aren't willing to invest the time to do this properly. Marketing's a skill, and like any skill you have to work at it. You have to get better at it, be willing to learn from other people, and then test yourself. Then take the things that are working for you and try and make them better. Marketing is in the name of what we do in our industry. It's Network Marketing. Spamming isn't marketing, it’s just randomly throwing things out there with no game-plan and hoping for the best. That's not marketing It wasn't until I was willing to slow down and become a student and learn about marketing, that things would change for me. So let's talk about why social media is so awesome. First off, social media allows you to expand your reach and not just a little bit, but a lot. It doesn't matter where you are, it doesn't matter where you're located, if you're in a small town, you can reach anywhere. You're not confined just to your local area and when you do find yourself with those connections outside of your local area, social media is amazing for expanding and strengthening those relationships. You can instantly chat with people, you can do video calls, you can send them information and files. One of the most common questions that I get is “How do I recruit for network marketing using Facebook.” Always remember that Facebook is a social networking site. It's social. People aren't on Facebook or at least majority people are on Facebook to buy things. They just want to relax, they want to be social, they want to get away from their day. So when you have your MLM business plastered all over your profile, it's a turn off for most people. One of the biggest mistakes people make is that they don't brand themselves. They just brand their company. I got news for you, your company doesn't need help with their branding. Most of them are doing okay on their own. You need to take care of yourself. So just to clarify because Facebook is so big and because they're so well known, many people will use the terms Facebook and social media interchangeably. The reason I mention this is because one of the most common questions in our industry is "How to use Facebook for Network Marketing prospecting & recruiting ." The reality is is that it's gonna be platform specific things that you need to tweak from platform to platform, but the core principles I'm gonna talk about with marketing can be applied pretty much anywhere. So to a certain degree when someone is looking for Facebook Network Marketing tips, they might as well be asking how to use the entirety of social media for network marketing because the principles remain the same. So here are some way to adapt Network Marketing for Facebook or social media as a whole. Network Marketing Social Media Tips 1. Build A Brand You likely already have one if you're online and you're talking with people. You probably already have a brand, the question is “how scattered is it”? When people think about you, they're going to associate you with something. The question is, what are they associating you with? If it's not what you want, then you just need to flip the script, you just need to get clear about what you want, and how you want people to see you so you can draw those ideal people to you. 2. Build Rapport This is basically building a relationship guys. If you don't know somebody, you can't just go straight for the jugular. You get to know each other. You have to build that up gradually over time. The issue you might run into is that not everybody wants to do that. So you need to respect that, you can't force the issue. If they don't want to make friends with new people and they want to do their own thing, that's cool. But how do you know? That's why I like to use autoresponders. I like to have a funnel, and I like to have the people that are interested, that might want to do that and see value, reach out to me. At that point I can continue and build additional rapport with them and really get to know them. 3. Use Attraction Marketing There needs to be some curiosity for people to reach out to you. If people can hit your timeline and they can find out from your profile what company you're with, there's an issue. You need to change some things there, because if people know who you're with, if they can tell instantly, or if they have something to go off of, they can just Google it. I they can find that all it on their own, then they don't need you. You don't want to close the loop, you want people to reach out to you for more information so you can start conversing and build that rapport. The best way to use social media for marketing is to attract people to you by the value that you're offering, what you're putting out into the marketplace. Instead of increasing resistance in your marketing, you need to attract people with your marketing. So what is attraction marketing? It's where you put out value, where you give them lots of information. You know, things that can help them out. Things that can help them with questions that they have, or to overcome a pain point they have in their life. The first thing that you need to do when you go down this road is to find out what your brand's gonna be. What do you want to represent? What's gonna be your message? This will determine who your audience is gonna be. Once you figure that out, all you need to do is focus on what they want. What are their struggles? If you were in their position, what things would you want to hear about? In regards to that people that are doing it all wrong on social media, they're not offering any value. There's no education, there's no rapport, they're just “Buy my thing, buy my products, join my team ,join me.” Instead, let's be smarter about this. How do we get people to join us, how do we offer value? 4. Build A Tribe Now that's easier said than done, but, if you do things right, and you're following what I'm talking about, you're gonna have a brand. By doing that, you're gonna have people that you want to work with you. These are targeted people that are reaching out to you, and they're building relationships with you. If you're doing all this, you're already building a community, you're already building a tribe. It happens all on its own. Just give your tribe a home in the form of a Facebook group for example, and then watch the magic happen. 5. Understand That Sometimes The Timing Just Isn't Right People sometimes people say no to joining you and then come back a year or two later. Often this is just because the timing's better, things have changed in their life. Maybe they joined you and they weren't doing anything. You can't do anything about that. People have to want to build a business, they have to be willing to work. But things could change. They could sit on the sidelines and just watch, grow, and then something changes in their life. Then, all of a sudden, boom, they decide they want to go for it. The reason I say all this is because sometimes you just need to be patient, you just need to nurture relationships, and let them go where they're gonna go. 6. Use A Professional-Looking Picture For Your Profile ...and make sure it's actually a picture of you. The reason I add that in is because there's a lot of people that have pictures of their their pets, their kids, different logos, you name it. If you're just using it for recreation that's fine, there's no problem with that, but, if you're trying to use your account for business, then you have to make it look a little more professional. People need to know who they're dealing with so a face does help with that. 7. Fill Out Your Bio Section But, when you do, don't put in links to your company's replicated sites. Remember what we talked about, what you want to do here is you want to put in maybe other social media profiles that you have. Put in a little blurb about what your brand is and how you're offering value. Filling out your bio with company information doesn't help your cause because it gets rid of curiosity. Once again, you want people reaching out to you. You want to be able to engage them and have a conversation with them. 8. Start Telling Stories Facts tell, and stories sell. So when you have stories, share them, tell people about them. It's far more relate-able when you do that. It draws them in. There's a reason why people love seen testimonials, and before and after pictures, and results pictures. It’s because it shows that other people are getting results and it helps them visualize themselves getting results doing the same things. 9. Be A Person Let them know who you are. People want to know that there's a person on the other end of this interaction. They want to know all about you. So when you have things that are going on; family pictures, things that are happening in your life, if you travel places, those things are fun and are relatable. So let people see them. ...and you know where a great place is for this kind of stuff? Your Facebook stories or your Instagram stores. 10. Kick It Old School I know that sounds funny, but here is what I mean by that. When you first got into social media, you were going around liking stuff, commenting on people's stuff, sharing things, you were using the platform to be social, and to have fun. The platforms like that. They like when you're engaging on stuff. Sometimes when we start using it for business we get so caught up trying to figure things out that we stop doing the simple things. We stop reaching out and interacting with people. People also like when you engage with them, and if you leave positive comments that make them feel good about what's going on in their day, that goes a long way. 11. Have A Funnel Or Lead Capture Page I talk about this a lot because I think it's so important. A funnel is vital to your social media plan. It's often what's missing. If there is something that just doesn't seem right. That's what it is, a funnel. Most people are trying to drive people over towards their company's replicated sites but those are impersonal. They’re sales pitches, they're very vague. Sometimes the solution is to offer valuable content to your fans, to the direct market that you want to bring towards you. Then have them go to a lead capture page to get something free, like a free eBook download that offers even more value. People love it because you're just over delivering on everything. Think about it this way. Your funnel is your hub. Everything points to it. If you have multiple social profiles, they all go there. Your Twitter, your Instagram, your Facebook should be pointed to it. If you have a blog, it goes there too. Everything goes to your funnel. Then you get to send them an email series. It allows your prospects to get to know your thoughts, your teachings, your training's, your personality. Everything. It just builds rapport as you go along sending these. So eventually, they know like and trust you. At that point, they're willing to hop off the fence and make a decision. As you can tell I get a little excited. Something changes in my voice when we start talking about funnels and capture pages and all this stuff. So, why is it so important? Because you own the funnel. It's yours. Just like you own the email list. Keep it on the email providers service and keep a current (daily) .csv backup, just in case. You don't own your social following. If something changes with a platform and their policies change overnight, you could lose everything. It's happened. I've heard about it happening on a massive scale, and I've seen it happen on a much smaller scale. So either way, it's heartbreaking. You don't want that to be you. That’s why you want to have something that you own. The best way to look at is like this. Think of your funnel as the machine and social media is the fuel source, which in this case is your traffic. More specifically, let's make that machine a car. And then you still have your fuel source which is social media traffic. If a particular platform takes away your fuel or traffic, you just go get a different one. With that new platform giving you the fuel and the traffic boom all of a sudden your machine or car is running again and you get to keep travelling. If you make the social media platform your vehicle and your traffic and they take it away, the biggest concern is you no longer have a car. You don't have a machine. You have to start from scratch. This means that you maybe the destination where you're trying to get to (your goals) are just too far to get there without it. So you need to go invest in another vehicle. Or, maybe it means you have to walk, which means it's going to take a lot longer to achieve your goals. As you can see network marketing on social media is a huge thing. We could keep talking about this. There's so much to it. Definitely not something we could cover in one podcast. Something else to keep in mind is that MLM social media strategies are always changing. As the platforms change and evolve the strategies evolve too. So this is an ongoing thing. It's not a once and done thing. You have to constantly keep up on this, but it's well worth it. Hopefully these MLM social media tips helped out. Hopefully your mind has been expanded and you not only see how this can really offer value to yourself and growing your business, but to your audience as well. If you got value out of this, make sure to subscribe on whatever podcast platform you're on. If you can think of someone else that could get a benefit from this, feel free to share it with them and we will talk to you really soon. Want to know what I'm using to build my team? Check this out! [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_3" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="false" first="true"][fusion_title content_align="left" size="2" font_size="" line_height="" letter_spacing="" text_color="" style_type="default" sep_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] About The Author [/fusion_title][fusion_imageframe image_id="2217|fusion-400" max_width="250px" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="50%" align="none" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://www.insiderlearningnetwork.com/wp-content/uploads/2019/12/Paul-square-420px-400x400.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="2_3" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="60px" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" first="false"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" content_align="left" size="3" font_size="" animated_font_size="" line_height="" letter_spacing="" margin_top="" margin_bottom="20px" margin_top_mobile="" margin_bottom_mobile="20px" text_color="" animated_text_color="" highlight_color="" style_type="default" sep_color=""] Paul Koutras [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Paul’s an active Network Marketer that loves being a student of the game. Whether it’s consuming new material and techniques or teaching and sharing what he’s learned, his love of the industry is apparent. [/fusion_text][fusion_separator style_type="default" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" top_margin="20px" /][fusion_checklist icon="fa-link fas" iconcolor="#b06cf4" circle="no" circlecolor="" size="18px" divider="" divider_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_li_item icon=""] paulkoutras.com [/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" 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class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" first="false" last="true" element_content=""][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" first="true"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" content_align="left" size="2" font_size="" animated_font_size="" line_height="" letter_spacing="" margin_top="" margin_bottom="" margin_top_mobile="" margin_bottom_mobile="" text_color="" animated_text_color="" highlight_color="" style_type="default" sep_color=""] Ep 6: Your MLM Plan | Network Marketing Business Plan - Podcast Transcript [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Hey, Paul here coming at you with new breed MLM radio episode number seven. Today I want to talk about your MLM plan. After talking with the number of reps, I realised that many of them don't have this. You can call it a MLM business plan or a Network Marketing business plan, they're very different than traditional business plans, but they're very, very essential. So let's have a look at what they are, and why you need one. So before we get into this I want to be clear that when I say MLM plan or network marketing plan, I’m not talking about comp plans. We will definitely touch on those, that is a huge part of looking at network marketing, but for today when I say network marketing plan, or MLM plan, whatever way you want to look at it, it's basically looking at your business and putting the thing down on paper. Yes, it's very similar to goal setting but there's so much more to it. So let's break it down and look at this thing. In order to create your own MLM business plan you need to know what it should contain, so that means you need to know everything that's going to go in it. Things like your business goals, what needs to be done in order to achieve those goals, what you're going to need in order to run your business, as well as a whole bunch of other stuff. If you go around and ask various network marketers what their business plan looks like they're probably going to stare at you and have no idea what you're talking about. Most network marketers don't have a written business plan and I think that's a humongous mistake. They hold value for beginners as well as those experienced in the industry. I'm not really sure why so many people don't have a business plan. It could be that they were never shown how to create one, or they don't see the importance on why they need it, but the reality is, all businesses need a business plan. Traditional businesses all have them and successful business owners in any industry, they all have these business plans. Basically, your business plan is a road map, it's a game plan. It's gonna help keep you on track, it's gonna keep you on point, and it's gonna show you how to get where you need to go. It doesn't have to be a huge complicated thing, and for network marketing it really shouldn't be. It's something short and sweet, gets right to the point, and you can go back and you can look at it when you need to refocus. When you create your plan, it has to have specific things in it because you need to be able to action them. This is how you create momentum as you first start going, and the importance of this is you can go back to it whenever you want. You can go back and you can launch and relaunch your business as you hit difficulties. Sometimes, you might get off track and you might need to relaunch. You can go back to this, they have everything right there for you and don't have to start from scratch. In a regular business plan for traditional business, you're gonna start out with how much money you need. In network marketing it's not so important to list these things. The reason being that most MLMs provide you with a business in a box. Essentially you just pay for your startup kit, your initial products and you get started. There's no property rentals, there's no extra inventory, basically there's no overhead. Since it's a home-based business all of your costs are already covered. Things like office space, power, heat, your computer, internet, your phone, all that kind of stuff. So if you want to create a cost section you definitely can, but it will likely be very short because of this. In network marketing this section is more of a return on investment analysis. Your upline can show you what steps are needed, how many sales, and how many recruits you need in order to recoup your initial investment. They are your coach so let them show you what it can and should look like. So with that in mind here are the things that I would put in a network marketing business plan to get you started: 1. Write Down Your Why You’ve probably heard this before. We've spoken about it. You probably see it all over the place. What's your why? The reason you keep seen is because it's so important. You need to have this, and it needs to be very specific. It needs to be something that's very, very personal to you. Something that moves you. Something that will help you to take massive action and to do things, even when you don't feel like it. Clearly define why you started your business. If you say it's just to make some extra income, that's not specific enough. What are you gonna do with that extra income? That's why you started your business. 2. Know Your Numbers So before you go into number three, which is writing out your goals, make sure you know your numbers. Your numbers are going to be things like company averages, so talk to your upline to get a basic idea of things that they've experienced which will likely include important things like recruiting and closing ratios . It's going to help determine all these future numbers that you're going to need. An example would be if your company's closing average is 10% then that means you'll likely need to offer your product or opportunity to ten people in order to find one interested person. Make sense? If you have a goal of 20 front line team members, that means you're going to likely have to present your offer to 200 people. You're going to need to know these kind of things going forward. These also help with income planning and you can integrate these numbers into your company's pay plan. You can get an idea of what actions are needed to get to your pay goals and the structure that you want by having these basic numbers. Your upline will be able to help create the game plan for you, for your daily, weekly, and monthly actions. And as you take action, make sure you keep track of your specific numbers because they might be better or worse than the average. And then as you go along through your business, as you grow you'll need to make adjustments. Basically, as you get better, you're going to improve, so you need to factor that in as well. In a way, your business plan is a living document. It's going to change constantly. 3. Write Down Your Goals First you need to figure out what you want out of your network marketing business and then to write these things down. This is going to help you understand the ins and outs of what kind of things need to happen for you to be successful and to hit these things that you want. It's also going to help you figure out how you're going to achieve them in detail. As you start writing your goals down think of them as short-term goals and long-term goals. The short-term goals are stepping stones. They're going to move you forward to the mid range and long-range goals. The long-range goals that's the destination, that's what you truly, ultimately want. So that being said, the short-term goals should be interconnected and lead you to the longer-term goals. Here are some examples : 30 day goals could be something like: I want to have X amount of people personally sponsored on my team. I want to have X amount of reps that have an auto shipping gauge. I want to be this rank within my company or I want to make X amount of money residually at this point. You should also be setting goals for 60 days, 90 days, six months, one year, three years, and even five years out. You can use whatever criteria works best for the structure of your company, and what you find are the best indicators. Now, those are just example criteria. It could really be anything, and there could be extra things that come along as time goes on. But the thing that stays the same is that it's so important to make sure that you can easily understand the goals and that they're specific. You can do this one of two ways, but one thing that remains common between the two of them is that you pick your long-term goal. For example: Pick your five-year goal or three-year goal and then what you can do is you can either: 1. Work backwards, or 2. Work towards that goal as your laying everything out. The main thing to keep in mind when you're doing this, is to make sure that the goals are actually attainable. You want to make sure that you can actually meet these goals and even meet them before the deadline. That's way more motivating than constantly have to reset goals just because they're way out of reach. Next thing you'll need to do is to keep track of these goals. You’ll need to make sure that you're monitoring your progress so you can see how you're doing and you can course correct as things go along. Especially if there's a big spacing between the goals. Lastly, make sure you tell your sponsor, your team, whoever your accountable to. Tell them that you're running your business and you're going flat out. That you're committed for a goal within the next 30 to 60 days. Tell them what it is, tell them why you're doing it, and also let them know what the reward is at the end if you hit that goal. Here's a bonus tip: Incorporate known obstacles We all know that everything isn’t going to be perfect a hundred percent of the time. We know we're gonna get sick, or just not gonna be motivated. You're gonna have off days, and you're gonna lose days and sometimes that can extend into multiple days. You can lose a week, sometimes a month, and then you have to reset your business. This happens to the best of us, so when you look at what's going on in people's businesses, there is a common theme that everybody loses time. You have to anticipate that, but even more so, what you want to do is find where that is, what causes you to lose time, and what you can do better to save and make up for that time. That way you can anticipate it and help offset it. There are also times of the year that are really challenging for MLMs. That could be around Christmas time, other certain holidays, during the year summer months are really, really challenging because everybody's out and about doing other things and enjoying the weather. The first two weeks of January as people are recovering from Christmas is another time, so you need to really see where these are and plan accordingly. 4. D efine What Makes You Unique This is just one or two sentences that defines why you're different from all of the competition or other reps in your business. Why should people do business with you? 5. Your Business Building Strategy. How Are You Gonna Market It? There’s all sorts of different ways you can market your business. You need to choose one, talk to your upline, layout a game plan, and then proceed with that. This is where you're gonna put down all the different strategies that are available to you and you're gonna figure out which ones you can use to draw people towards you. How will you get people interested in joining you and your tribe? What kind of content and promotion materials do you need? How are you gonna do this? How are you gonna attract the people that you want? After you figure those things out, then you need to find out which ways you're gonna promote it. Are you gonna go a traditional route and promote face to face? Will you use the phone, maybe do trade shows, home parties, or are you gonna go the online route? Are gonna use social media, and if so what platforms are going to use? Which ones are you really good at? Put some real thought into it, and figure out which one's gonna work best for you. 6. Y our Action Plan This is a really important part of your MLM business plan. This is where the activity comes in, so this is your action plan to identify what you need to do, the activities you need to do every day, every week, every month, to grow your MLM business. What I like to do is to start with the bigger picture which is the monthly goal and then I'll break that down into the weekly and also the daily so I can follow along and make sure that I'm on track. For example, some things that you could put into your monthly would be: I want to enroll X amount of new associates. That would mean that I need to expose X amount of people to my opportunity in order for that to happen. I would like to put out X amount of YouTube videos or Facebook lives. I'd like to follow up with X amount of people, and in the process I'd like to achieve the next rank. 7. Set A Business Launch Date When you do that considered your launch period between 30 to 60 days. This is just short enough that people can totally commit. They can get really excited, and stay excited during this time frame. I think we can all agree that building fast is the best way because it creates so much excitement so when having a short time frame like this, people can just go all in, they can see crazy results and that will fuel them for the next goal. 8. Reward Yourself Make sure that you're reward yourself after your initial 60 days for your launch since you're going flat out and doing all that work. Make sure that you put pick a reward and make sure it's appropriate and it reflects the goal that you hit. During the run of the year if it's a big goal that you hit, make sure it's a big reward that you give yourself. If it's significant it could be something like a family vacation, make sure it matches up to the work and the reward that you got from your business. 9. Make A List Keep in mind, if you have big goals, you're gonna need a big list. Your list is going to be people that you're going to market to, who are gonna be your customers, who are going to be your prospects. Put them down, you're gonna need them for when you launch. 10. Plan For & Recognise All Your Small Wins Guys, you're gonna have a ton of small wins along the way. They're gonna seem almost insignificant but make sure that you take note of them. These things are gonna prevent you from getting completely burnt out. As you hit these small little things, take note, give yourself permission to be excited and proud of yourself and tell yourself that you did a good job. Example Plan To put this all together, here's an example business plan. Now keep in mind, this is just a bare-bones version of it. A lot of the stuff that we spoke about earlier during this podcast, you're gonna insert that stuff into this populate it but here is the main component, the main parts of it that you need to make it work. What makes you unique why would people want to work with you. List a vision. This is really your big goal, your end game. What do you have as a vision for yourself and for your team? Make it big. Mission statement. What is it you're looking to achieve. Your strategy. How are you gonna do this? How are you gonna build your business? Your goals. Like we spoke about before, make sure you put them all in there, for the year, for six months, for the quarter, for the month, for the week, and for the day. Put everything in there. Then I'd recommend getting into the real detail stuff. I'd put down your daily method of operation. Find out how much time you're gonna put into your business, when those times are gonna, be and then break it down. If you're gonna split it up to do a little bit in the morning and a little bit in the afternoon, then write it down that way. Then put down what you're gonna do specifically in the morning. Make sure these are income producing activities, and get detailed about what you're gonna do every day. Make it almost like a checklist of stuff you do day in, day out. Summary ...and there you go. There's your MLM business plan. Pretty exciting stuff, and very important stuff. I recommend for everyone to have one, that way you can stay on track and see where you're supposed to be going, where you are actually are and make sure the two align. Keep in mind this only needs to be about a page or 2 so no need to get too crazy That way it's easy to go back and to refer to it when you need to. Also it's not going to take you a long time to reabsorb all the information. So I really hope this helped out if you don't have one of these. Food for thought, you might want to sit down, take the time with your upline, go through and structure one of these because it can be a massive, valuable resource as you go through your MLM journey. Hopefully you guys got some awesome value out of this. If you did, definitely feel free to share this with anyone you think might get value from it as well and hopefully we'll see you back for the next episode. P.S. If you want to know how I'm building my team without chasing people, then check out my free e-book here . [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_3" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="false" first="true"][fusion_title content_align="left" size="2" font_size="" line_height="" letter_spacing="" text_color="" style_type="default" sep_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""] About The Author [/fusion_title][fusion_imageframe image_id="2217|fusion-400" max_width="250px" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="50%" align="none" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://www.insiderlearningnetwork.com/wp-content/uploads/2019/12/Paul-square-420px-400x400.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="2_3" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="60px" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" first="false"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" content_align="left" size="3" font_size="" animated_font_size="" line_height="" letter_spacing="" margin_top="" margin_bottom="20px" margin_top_mobile="" margin_bottom_mobile="20px" text_color="" animated_text_color="" highlight_color="" style_type="default" sep_color=""] Paul Koutras [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Paul’s an active Network Marketer that loves being a student of the game. Whether it’s consuming new material and techniques or teaching and sharing what he’s learned, his love of the industry is apparent. 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Podcast

How To Get The Best MLM Leads

Social Media For MLM

Network Marketing Planner

MLM Business Plan

Network Marketing Tips For Beginners

MLM Leadership & Coaching With ILT

Ep4: Network Marketing Recruiting

Ep 3: Network Marketing Funnel

Episode 2: RESET Goals In MLM

Episode 1: Welcome To New Breed MLM Radio